Guides · VOL. 03 · INBOUND · 20 pages
SEO and GEO for the search results that still convert.
Sixty-five percent of Google searches now end without a click. AI Overviews trigger on 82% of B2B tech queries. ChatGPT became a search engine. This 20-page field guide is the operator's playbook for being cited by AI engines and clicked by the humans who still buy.
What's inside
- How AI picks sources. The four factors every engine scores on, the three formats that win 52% of citations, and the first 150 tokens that decide whether you get cited.
- The patterns that get cited. Definition-first openings, tables, FAQ schema, llms.txt. The structural shifts that move pages from zero citations to 30+ per week.
- The five authority layers we stack for clients. Wikipedia, schema, structured data, entity verification. The seven metrics that replace ranking.