Guides · VOL. 02 · OUTBOUND · 20 pages
Cold outbound with AI, the version that hits 14% reply.
AI didn't kill cold outbound. Bad AI did. Autonomous AI SDRs hit 1–3% reply rates and burn a domain in a month. The Clay-plus-human stack hits 14–25% on signal-targeted campaigns. This 20-page field guide is the operator's playbook for the stack that actually works.
What's inside
- The five-layer outbound stack. Collect, enrich, score, write, send. Built once, run weekly, under $200 a month in tooling.
- The four signals that matter. Funding, hiring, tech change, intent. The signals that produce 12–18% reply, and the ones that look smart and convert at 3%.
- The Clay workflow we deploy for clients. Multi-channel orchestration across email, LinkedIn, and phone. AI reply classification that drops response time from 19 hours to 18 minutes.