How quickly will we see results?

Outbound campaigns go live in week 3. Most clients see their first qualified meetings within 30 days. The inbound and content layer compounds from month 2 onward.

Do we get all three layers or do we choose?

We build a custom stack based on your goals and stage. Some clients start with outbound only and add inbound at month 2. Others need conversion infrastructure first.

How do you protect our domain reputation?

We never send from your primary domain. We set up secondary sending domains, warm them up, and rotate through them safely.

What does pricing look like?

Monthly retainer with a 90-day commitment. Specifics are discussed on your strategy call based on scope.

Do you work with teams that already have outbound or RevOps in place?

Yes. We audit the current stack, sequences, and CRM setup before recommending anything, and will tell you honestly if what you have is working.

How is this different from a cold email company or a fractional CMO?

A cold email company fills the top of the funnel. A fractional CMO writes strategy. We build and operate the full system as one integrated engine.

What kind of company is this built for?

B2B SaaS, fintech, and AI companies from seed through Series B who need pipeline that does not depend on the CEO doing it manually.

Your go-to-market (GTM) partner for B2B revenue growth

We combine AI workflows with senior operators to run cold email, LinkedIn, lifecycle, and GTM engineering as one integrated system for B2B SaaS, fintech, and AI companies.

Book a GTM Audit · Get 100 scored leads in 24 hours

Trusted by 50+ B2B SaaS, fintech, and AI companies over a decade of consistent pipeline delivery. Trusted by YC-backed teams, and the official growth partner of Beehiiv and HeyReach.

Aggregate results across all clients (April – June 2026)

$6M in pipeline added.
$1.15M in new revenue added for clients.
700+ calls and demos booked.
1.7M+ leads contacted.
All with $0 spent on ads.

The problem we solve

Almost nobody has a channel problem. They have a wiring problem: an SDR pushing cold email, a freelancer posting on LinkedIn, an agency running ads, and a CRM nobody trusts. None of them learn from each other. The Demand Department replaces that patchwork with one operated system that sources, engages, and converts pipeline every month.

Three layers, run as one revenue system

Cold Email Outbound — sending infrastructure, verified ICP data, signal based copy, daily sending, and human reply handling.
LinkedIn Outbound + Content — connection sequences and founder led content run from one profile against one shared account list.
Paid Advertising — account based campaigns and retargeting pointed at the exact companies the other two layers already work.

Underneath all three sits one data layer, one offer, and one CRM, plus the landing pages, booking flows, and live dashboard that turn replies into booked calls. See how the layers are wired together.

Client case studies

H&G Creations — closed a partnership worth 6x their first-month engagement.
1 Second Newsletter — outbound and content engine behind their growth.
ROI UGC — predictable pipeline and booked meetings from a full GTM system.
ContentChill — outbound and inbound demand scaled together.
PromptWinner — compounding demand engine built from zero.
AI startup case studies — ASI Alliance, AGI Conference, SophiaVerse, Rejuve.AI, Rejuve.Bio, Mind Children, Jam Galaxy, TWIN Protocol, Cogito Protocol, Deep Funding, and more.

Demand Connect — client dashboard

A personal dashboard for tracking leads, pipeline, and campaign performance. Built exclusively for every Demand Department client. Log in to Demand Connect.

From the Journal

Field notes on outbound, lifecycle, LinkedIn, SEO, and GTM engineering. Read the full Journal.

The best GTM agencies of 2026, ranked by what they actually run — Best GTM agencies 2026: twenty agencies scored against six tests, with pricing, fit, and an honest note in every entry on where each one beats us.
What a Cold Email Agency for Agencies Should Deliver — Learn how to define the operational scope of an outbound partner. Focus on domain setup, list building, and copy rather than bloated agency services.
Pricing Models for a Cold Email Agency for Agencies — Compare outbound pricing tiers to select the right partner. Learn how execution models vary across standard retainers and performance deals.
Choosing the Right Belkins Alternative for Agencies — Compare Belkins, Martal, and CIENCE against agency-first growth models. Discover why growing service firms switch to specialized growth operators.
Lead Generation for SaaS Agency: The TDD Playbook — Learn how a ten person growth marketing firm added predictable pipeline using an integrated outbound motion. Here is the exact ninety day playbook.
How to Get Clients for a Vertical Agency: A 90-Day System — A step-by-step breakdown showing how a specialized agency generated consistent pipeline using a targeted outbound framework over 90 execution days.
Instantly vs Smartlead: A Cold Email Infrastructure Guide — A direct comparison of Instantly vs Smartlead for outbound teams. Learn how deliverability, pricing, and domain setup perform at high volume.
Clay vs Apollo: An Operator Guide to B2B Outbound — Compare Clay vs Apollo across data quality, pricing, and signal enrichment. Learn which outbound platform fits your current go-to-market stage.

Team

Founded and operated by Vesselin Malev and Tanyo Gochev, with a senior team of GTM operators, designers, and engineers.

Frequently asked questions

How quickly will we see results?: Outbound campaigns go live in week 3. Most clients see their first qualified meetings within 30 days. The inbound and content layer compounds from month 2 onward.
Do we get all three layers or do we choose?: We build a custom stack based on your goals and stage. Some clients start with outbound only and add inbound at month 2. Others need conversion infrastructure first.
How do you protect our domain reputation?: We never send from your primary domain. We set up secondary sending domains, warm them up, and rotate through them safely.
What does pricing look like?: Monthly retainer with a 90-day commitment. Specifics are discussed on your strategy call based on scope.
Do you work with teams that already have outbound or RevOps in place?: Yes. We audit the current stack, sequences, and CRM setup before recommending anything, and will tell you honestly if what you have is working.
How is this different from a cold email company or a fractional CMO?: A cold email company fills the top of the funnel. A fractional CMO writes strategy. We build and operate the full system as one integrated engine.
What kind of company is this built for?: B2B SaaS, fintech, and AI companies from seed through Series B who need pipeline that does not depend on the CEO doing it manually.